Online MBA Specializing in Marketing Management


In the Marketing Management MBA specialization, students develop and exercise the concepts and skills necessary to understand and fulfill customer needs. Business students examine how firms create value by utilizing customer insights, forge creative competitive strategies, build customer relationships, optimize lifetime customer value, create new products, and implement targeted pricing, distribution, and promotional plans.

Curriculum Highlights

  • 54 Credits to Complete
  • 36 Credits of Core Courses
  • 15 Credits of Electives
  • 3 Credits of U.S. and Global Residencies
  • Four Semester Start Dates Each Year

Learn more about the curriculum.

Specialization Outcomes

  • A thorough understanding of the systematic processes that lead to effective marketing strategies for launching and managing new and existing brands
  • Comprehensive skills necessary for identifying market opportunities and gaining customer insights through market research and data analysis that lead to the creation of profitable long-term relationships with customers
  • Hands on experience implementing and evaluating the marketing mix, taking full advantage of the marketing tools in online and offline spaces

Online MBA students will complete three elective marketing courses to complete a specialization in Marketing Management. Courses may include the following:

  • Market Research
  • Strategic Brand Management
  • Global Marketing Strategy
  • Marketing & the Internet

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