In the Marketing Management MBA specialization, students develop and exercise the concepts and skills necessary to understand and fulfill customer needs. Business students examine how firms create value by utilizing customer insights, forge creative competitive strategies, build customer relationships, optimize lifetime customer value, create new products, and implement targeted pricing, distribution, and promotional plans.
A thorough understanding of the systematic processes that lead to effective marketing strategies for launching and managing new and existing brands
Comprehensive skills necessary for identifying market opportunities and gaining customer insights through market research and data analysis that lead to the creation of profitable long-term relationships with customers
Hands on experience implementing and evaluating the marketing mix, taking full advantage of the marketing tools in online and offline spaces
MBA students will complete three elective marketing courses to complete a specialization in Marketing Management. Courses may include the following:
Strategic Brand Management
Global Marketing Strategy
Marketing & the Internet
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