Online Master of Science in Business Analytics

With BusinessAnalytics@Syracuse, students earn a Master of Science in Business Analytics online from Syracuse University’s AACSB-accredited Martin J. Whitman School of Management—while continuing to work full time and advance their careers. The program helps data-driven thinkers develop or sharpen their abilities to interpret complex data and guide their organizations in making more educated, actionable decisions.

Why a Business Analytics Master’s from Syracuse?

Employers in nearly every industry need professionals who can analyze big data to make informed decisions—the demand for management analysts and similar occupations is expected to grow 14% between 2016 and 2026.1 With a master’s in business analytics, students hone their decision-making skills and learn to use analytic tools to drive positive outcomes for businesses.

Through a digital learning environment that includes interactive online classes, rich media coursework, and social connections with peers and faculty, BusinessAnalytics@Syracuse brings Syracuse’s diverse professional network to students around the world. Students become part of a widespread community that includes more than 30,000 alumni from the Whitman School alone and more than a quarter-million alumni from the University.

M.S. in Business Analytics Curriculum

BusinessAnalytics@Syracuse takes an action-oriented approach to preparing students to become skilled data analysts. In this 36-credit curriculum, students develop an interdisciplinary understanding of the applications of analytics. Students have the flexibility to take courses from the Whitman School of Management, the School of Information Studies, and the College of Engineering and Computer Science.

The following courses are required:

Core Courses

The two required core courses for the online master’s in business analytics program are Data Analysis and Decision Making, and Business Analytics (6 credits total).

Analytics Application Core

Students take two of the following: Accounting Analytics, Financial Analytics, Marketing Analytics, and Principles of Management Science (6 credits total).

Analytics Depth Core

Students may take two additional application courses or technical courses, such as Introduction to Data Science, Advanced Data Analytics, Data Mining, Information Visualization, and others (6 credits total).

Electives

Students choose an additional six electives (18 credits) from the following:

Technical Electives

  • Introduction to Data Science
  • Advanced Data Analytics
  • Data Mining
  • Information Visualization
  • Data Warehouse
  • Introduction to Database Management Systems
  • Analytical Data Mining
  • Database Administration Concepts & Database Management
  • Natural Language Processing
  • Object Oriented Programming in C++
  • Software Engineering

Business Electives

  • Financial Accounting
  • Managerial Finance
  • Taxes and Business Strategy
  • Project Management
  • Marketing Research
  • Strategic Brand Management
  • Marketing Management
  • Derivatives
  • Operations and Supply Chain Management
  • Strategic Management
  • Investment Analysis
  • Lean Six Sigma

Learning Outcomes

By the time students complete the business analytics master’s program, they will be able to collect and organize data; identify patterns in data via visualization, statistical analysis, and data mining; develop alternative strategies based on the data; and develop a plan of action to implement the business decisions derived from the analyses.

Example Course Schedule

Students typically complete two courses per 12-week term while maintaining full-time employment. The following is an example of a course schedule that would take a student 18 months to complete.

Year 1

Year 1
Term Course
1 Data Analysis and Decision Making
1 Elective
2 Business Analytics
2 Elective
3 Marketing Analytics
3 Elective
4 Financial Analytics
4 Elective

Year 2

Year 2
Term Course
5 Introduction to Data Science
5 Elective
6 Elective
6 Elective

Get Started Today

Take the next step toward gaining the specialized data analytics skills valued by today’s employers. Request more information about BusinessAnalytics@Syracuse today.

Business Analytics Admissions

Syracuse offers four start dates per year. Applicants who apply by the priority deadlines will pay a reduced fee of $45, receive an admissions decision sooner, and have more time to plan for the future. See the upcoming application deadlines by cohort.

January 2019 Cohort

Early Priority Deadline
September 21, 2018
Priority Deadline:
October 12, 2018
Final Deadline:
November 9, 2018

April 2019 Cohort

Priority Deadline:
January 4, 2019
Final Deadline:
February 5, 2019

June 2019 Cohort

Priority Deadline:
March 26, 2019
Final Deadline:
April 30, 2019

Application Requirements

Syracuse seeks motivated applicants who want to acquire the specialized analytics skills to create positive outcomes for businesses. View the application requirements for the online M.S. in Business Analytics program.

GMAT Waiver Policy

Applicants may be eligible for a GMAT waiver if they have at least one year of professional work experience and either an undergraduate GPA of 3.0 or above, or a master’s in any field. Request information now to see whether you qualify.

Start Your Application Today

If you’re ready to start gaining the analytical skills and professional network to advance, begin your application now.

Apply Now

Business Analytics Class Profile

The students in the Whitman School’s online business analytics program are diverse, experienced professionals who demonstrate a strong potential for leadership. Below is the makeup of our enrolled students as of January 2018.

BusinessAnalytics@Syracuse Class Profile
Demographic Student Breakdown
U.S. minority students 41%
Female students 31.4%
Military students 25.7%
Average work experience 13 years
Average age 35 years old
Age range 22-60 years old
U.S. states represented 17
Countries represented 1

This information is tracked using an enrollment report. This is a report that is manually updated each term by adding in each new cohort group and updating graduates and withdrawals. Gathered from enrollment data as of January 2018.

Online Business Analytics Faculty

Students in the online master’s in business analytics program benefit from the scholarly expertise and practical experience that Whitman School faculty bring to the online classroom. Meet some of the professors who teach for BusinessAnalytics@Syracuse.

Don Harter

Associate Dean for Online and Executive Education

Prior to teaching, Professor Harter spent more than 15 years in the industry with BDM International, serving most recently as senior vice president and general manager of systems integration.

Teaches: Business Analytics

Andrew Weinberger

Adjunct Faculty

Having previously worked in IT and tax return preparation, Professor Weinberger is now an audit consultant at Nassau Re, where he evaluates and improves the effectiveness of risk management, control, and governance processes.

Teaches: Accounting Analytics

Shaam Ramamurthy

Adjunct Faculty

Professor Ramamurthy is the cofounder of Wilson Consulting Private Limited and specializes in data visualization, visual analytics solutions, visual storytelling through data, data extraction, and transforming data into actionable information.

Teaches: Business Analytics, Marketing Analytics

Business Analytics Career Services and Networking

BusinessAnalytics@Syracuse students and alumni receive a variety of career services and access to networking opportunities to help them move forward in their careers. These resources include:

Career Coaching and Resources

Our career staff provides one-on-one coaching, resume review, and interview preparation. Students also have 24/7 access to a self-directed career-development course.

Global Networking Opportunities

Students and alumni have opportunities to connect with Syracuse’s worldwide network of students, faculty, and alumni for career assistance and mentoring.

WeWork Membership

Online students will receive a Global Access membership to WeWork, a global community of workspaces, so they can have dedicated space to focus, hold study groups, use WeWork amenities, and attend networking events.

M.S. in Business Analytics vs MBA with Specialization

The Whitman School offers both a Master of Science in Business Analytics program and a Master of Business Administration program with a specialization in business analytics. In both degree programs, students develop core technical and interpersonal business skills, and application requirements are the same. However, the two programs prepare students with different skill sets to achieve distinct career outcomes.

M.S. in Business Analytics

Curriculum: Students focus on how to apply data analysis in multiple fields, such as marketing, finance, and accounting.

Career path: After completing the program, graduates usually pursue more analytics-focused roles, such as data analysts or analytics managers.

Time to complete: Typically, this program can be completed in as few as 18 months because there are fewer required general business courses.

MBA with Specialization

Curriculum: Students build general management knowledge in marketing, finance, supply chain, and accounting and focus their electives in business analytics.

Career path: The program prepares graduates to become managers and leaders with a deep understanding of analytical tools they can apply to better understand their business.

Time to complete: The program can be completed in as few as two years.

Prepare to Become a Data-Literate Manager

BusinessAnalytics@Syracuse is designed to help experienced managers apply data analysis techniques to make strategic business decisions. To learn more, request information today.

The Demand for Business Analytics Professionals

In a 2017 Graduate Management Admission Council (GMAC) survey2, employers were asked about the job functions they were looking to fill with business school graduates, and analytics was among the top three in the United States.

GMAC also asked about employers’ hiring needs beyond traditional master’s programs: they reported that graduates of data analytics master’s programs are the top talent sought by employers in the consulting, finance and accounting, and health care industries.

According to another 2017 study3—conducted by Burning Glass Technologies, Business-Higher Education Forum, and IBM—the number of positions for data and analytics talent is predicted to increase to 2.7 million job openings by 2020. Demand for data-driven decision makers, such as marketing managers, will comprise one-third of this market.

The Analytics Skills Employers Need

Data Analysis and Decision Making

The online business analytics master’s program helps professionals accurately analyze large amounts of data, which they can apply to a relevant business problem. They can then recommend solutions and a plan of action to help meet organizational goals.

The Application of Analytics to Various Fields

Through our M.S. in Business Analytics program, students will take specialized application courses in which they will learn to interpret business intelligence from the fields of accounting, finance, marketing, and management.

Interpretation and Communication

BusinessAnalytics@Syracuse helps students not only interpret information they gather from data sets but also make that information useful to stakeholders. They will be able to present information clearly to diverse groups of professionals.

The Supportive Online Student Experience

Syracuse’s online M.S. in Business Analytics combines self-paced learning with live online classes to create a collaborative environment that accommodates a variety of schedules. With access to the same support services and resources as students on campus, students in the online program take part in an equally engaging academic experience.

Face-to-Face Classes Online

Students attend live online classes, which include group discussions and lectures taught by the same faculty who teach on campus. Classes are kept small to allow for greater participation and personal attention.

Self-Paced Multimedia Coursework

Class discussions are informed by weekly interactive assignments that students can complete on their own schedules from anywhere around the world. Interactive assignments include high-quality video, quizzes, guest lectures, and case studies.

Ready to Get Started?

Start building the skills and professional network you need to move forward in your career. Get in touch with us today.

1 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Management Analysts: Job Outlook, https://www.bls.gov/ooh/business-and-financial/management-analysts.htm#tab-6 Return to footnote reference
2 Graduate Management Admissions Council (GMAC), Corporate Recruiters Survey Report 2017, http://www.gmac.com/~/media/Files/gmac/Research/Employment-Outlook/2017-gmac-corporate-recruiters-web-release.pdf. GMAC survey results are representative of alumni from a variety of program types, including full-time, executive, part-time, and online MBA programs.Return to footnote reference
3 Burning Glass Technologies, Business-Higher Education Forum, and IBM; The Quant Crunch: How the Demand for Data Science Skills is Disrupting the Job Market; https://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=IML14576USEN&Return to footnote reference