Price Elasticity on Broadway

Hamilton Projected to Hit $1 Billion Sales Fastest on Broadway

Cumulative ticket sales for musicals grossing over $1 billion

“Hamilton”:

“Wicked”:

“The Lion King”:

“Phantom of the Opera”:

Created by MBA@Syracuse, the online MBA program from Syracuse University

Source: https://www.broadwayleague.com/research/grosses-broadway-nyc/

Tony Award Winners’ Ticket Prices Over Time

Percent Change in Average Ticket Price by Month, Compared to Premiere Prices

Month since Tony Dear Evan Hansen (2017) Hamilton (2016) Fun Home (2015) A Gentleman's Guide to Love and Murder (2014) Kinky Boots (2013) Once (2012) The Book of Mormon (2011) Memphis (2010) Billy Elliot the Musical (2009) In the Heights (2008)
-5 Months 10% 19% N/A 39% N/A N/A N/A 74% 6% N/A
-4 Months 13% 18% N/A 29% N/A N/A 0% 60% 1% 0%
-3 Months 18% 16% 0% 22% 0% 0% -24% 64% -2% 13%
-2 Months 22% 19% -7% 26% 21% 27% 0% 77% -2% 31%
-1 Months 29% 20% 28% 45% 48% 39% 19% 78% -1% 42%
0 Months (Tony Awards) 28% 32% 52% 79% 70% 56% 24% 98% 14% 61%
1 Months 64% 36% 66% 98% 88% 79% 31% 120% 17% 84%
2 Months 71% 37% 63% 95% 92% 80% 33% 129% 17% 93%
3 Months 70% 42% 54% 86% 87% 76% 34% 136% 14% 82%
4 Months 69% 43% 65% 96% 98% 79% 39% 135% 18% 83%
5 Months 78% 73% 49% 86% 92% 81% 45% 136% 17% 85%
6 Months 87% 70% 45% 105% 116% 93% 43% 145% 21% 95%
7 Months 74% 75% 31% 78% 89% 75% 51% 108% 10% 76%
8 Months 74% 102% 10% 60% 67% 65% 53% 97% -2% 62%
9 Months 66% 99% 12% 54% 73% 67% 56% 100% -3% 55%
10 Months N/A 98% 9% 55% 82% 64% 64% 106% 5% 61%
11 Months N/A 98% 4% 47% 77% 56% 66% 105% -3% 55%
12 Months N/A 98% -6% 42% 68% 48% 67% 104% -5% 72%

Dollar Change in Average Ticket Price by Month

Month since Tony Dear Evan Hansen (2017) Hamilton (2016) Fun Home (2015) A Gentleman's Guide to Love and Murder (2014) Kinky Boots (2013) Once (2012) The Book of Mormon (2011) Memphis (2010) Billy Elliot the Musical (2009) In the Heights (2008)
Starting Ticket Price $123.80 $139.58 $77.43 $63.66 $74.28 $68.92 $109.72 $38.75 $106.50 $49.60
-5 Months $135.77 $165.84 N/A $88.61 N/A N/A N/A $67.50 $113.21 N/A
-4 Months $140.50 $164.36 N/A $81.95 N/A N/A $109.72 $61.94 $107.70 $49.60
-3 Months $146.62 $162.37 $77.43 $77.66 $74.28 $68.92 $83.88 $63.41 $104.29 $56.19
-2 Months $151.42 $165.80 $72.31 $80.47 $89.76 $87.75 $110.08 $68.50 $104.83 $65.14
-1 Months $160.08 $167.83 $99.48 $92.04 $109.97 $96.10 $130.43 $68.84 $105.78 $70.59
0 Months (Tony Awards) $157.94 $184.15 $117.31 $114.11 $126.61 $107.66 $136.25 $76.81 $121.78 $79.71
1 Months $203.00 $189.77 $128.71 $126.08 $139.30 $123.53 $143.72 $85.35 $124.25 $91.41
2 Months $211.57 $191.25 $126.04 $124.16 $142.71 $124.27 $145.72 $88.80 $124.96 $95.87
3 Months $210.23 $198.80 $119.60 $118.14 $138.92 $121.53 $147.15 $91.45 $121.67 $90.33
4 Months $209.34 $200.21 $127.87 $124.80 $147.30 $123.36 $152.66 $91.19 $126.10 $90.97
5 Months $220.04 $241.78 $115.34 $118.39 $142.51 $124.56 $159.54 $91.58 $125.08 $91.51
6 Months $231.87 $237.78 $112.21 $130.33 $160.71 $132.86 $157.37 $94.85 $129.02 $96.70
7 Months $215.69 $244.72 $101.77 $113.51 $140.23 $120.82 $166.22 $80.43 $117.02 $87.20
8 Months $215.16 $281.98 $85.43 $102.06 $124.27 $113.77 $168.06 $76.46 $104.60 $80.51
9 Months $206.05 $277.83 $86.90 $98.05 $128.83 $114.93 $170.69 $77.34 $102.93 $77.12
10 Months N/A $275.95 $84.26 $98.83 $135.11 $112.90 $180.14 $79.70 $111.41 $79.65
11 Months N/A $275.89 $80.18 $93.61 $131.46 $107.82 $182.63 $79.37 $102.89 $76.68
12 Months N/A $276.27 $72.66 $90.44 $125.12 $102.04 $183.36 $79.17 $101.63 $85.26

Created by MBA@Syracuse, the online MBA program from Syracuse University

Source: https://www.broadwayleague.com/research/grosses-broadway-nyc/


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