Coupons

The Art of Stretching A Dollar

Shoppers have increasing opportunities to save money by using digital coupons, which are easy for businesses to implement. Coupons can be cost-effective method for attracting new customers, encouraging them to increase first-time purchases.

72.3%  of consumers report coupon use in 2013

2.84 Billion Coupons were redeemed in 2014

3.5 billion total coupon savings were realized in 2013

85% of consumers look for coupons prior to visiting a retailer

15% of consumers cite coupons as  the top influence in pre-purchase decisions

96% of millennials use coupons

42% of smartphone/tablet users have used a mobile coupon

Redemption Growth By Coupon Type

  • Internet (263%)
  • Direct Mail (69%)
  • Magazine Pop Up (51%)
  • Instant Redeemable (48%)
  • Electronic Checkout (39%)
  • Free-standing Insert (36%)
  • Digital Promotions (31%)
  • Shelf Pad (30%)
  • In-store Advertisement (27%)

Digital coupons are gaining in popularity, and they eliminate the expense of printing.

Coupon Enthusiasts By Income Bracket

Everyone loves a good sale, but who loves them the most?

  • $100,000+ (22%)
  • $70,000 – $99,999 (19%)
  • $50,000 – $69,999 (19%)
  • $40,000 – $49,999 (11%)
  • $30,000 – $39,999 (10%)
  • $20,000 – $29,999 (10%)
  • < $20,000 (10%)

Accounting@Syracuse

Source: Redplum, Emarketer, Nielsen Company, Statistic Brain