This course provides students with both the framework and technical expertise to collect, analyze, and implement market research. They will learn the different types of data that drive marketing decisions, and learn essential skills such as exploratory research, market sampling, cross-sectional research, and building regression models.
By the end of the course, online Master of Business Administration students will be able to:
- Identify appropriate data points and implement effective processes to collect them
- Understand different research strategies and apply them efficiently
- Build data models that accurately evaluate and communicate research findings
- Implement research findings to improve marketing initiatives